Course description

Overall Learning Outcomes

·       Identify and explain concepts of entrepreneurship and the role of entrepreneurs in economic development.

·       Generate, evaluate and select viable business ideas.

·       Compare business entry options and select an appropriate option for a given context.

·       Evaluate sources of business finance using cost, risk, control and time-horizon considerations.

·       Apply practical steps for operationalising a business, including location, legal requirements, marketing mix and customer satisfaction.

·       Apply basic management principles in planning, organising, leading, controlling and managing people.

What will i learn?