Course Overview
Overall Learning Outcomes
· Identify and explain concepts of entrepreneurship and the role of entrepreneurs in economic development.
· Generate, evaluate and select viable business ideas.
· Compare business entry options and select an appropriate option for a given context.
· Evaluate sources of business finance using cost, risk, control and time-horizon considerations.
· Apply practical steps for operationalising a business, including location, legal requirements, marketing mix and customer satisfaction.
· Apply basic management principles in planning, organising, leading, controlling and managing people.
Curriculum
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Instructor