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PRINCIPLES OF MARKETING AND COMMUNICATION

This unit covers the competencies required to identifying concepts of marketing and positioning a product in the market.

Duration

Hours

Level

Beginner

Language

English

Students

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KSh4000

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PRINCIPLES OF MARKETING AND COMMUNICATION

KSh4000

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Course Overview

This unit covers the competencies required to; identifying concepts of marketing, positioning a product in the market, developing a marketing plan, managing customer relationships and applying the concepts of business communication to manage organisation.

Curriculum

1 UNIT DESCRIPTION

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Instructor

Super Admin

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