Course description

This unit covers the competencies required to; identifying concepts of marketing, positioning a product in the market, developing a marketing plan, managing customer relationships and applying the concepts of business communication to manage organisation.

What will i learn?

  • ● Identifying concepts of marketing
  • ● Develop a marketing plan
  • ● Position a product in the market
  • ● Manage customer relationships
  • ● Apply the concepts of business communication to manage organisation

Requirements

  • A KCSE mean grade of D (Plain), or A recognized certificate approved by Kasneb.

KSh4000

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