Course description

This unit covers the competencies required to apply entrepreneurial and communication skills in business management. It involves identifying concepts of entrepreneurship, identifying business opportunities, venturing into a new business, identifying appropriate business expansion strategies, developing a business plan, applying appropriate entrepreneurial marketing strategies and applying the concepts of business communication to manage an organisation.

What will i learn?

  • • Identify concepts of entrepreneurship
  • • Develop a business plan
  • • Identify entrepreneurial opportunities
  • • Venture in to a new venture
  • • Identify appropriate business expansion strategies
  • • Apply appropriate entrepreneurial marketing strategies
  • • Apply the concepts of business communication to manage an organisation

Requirements

  • Kenya Certificate of Secondary Education (KCSE) mean grade C- (C minus).

KSh4000

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